An average of 319.6 billion emails daily will have been sent by the end of 2021.Active email accounts have surpassed the 5.6 billion mark in 2019.An average of over 306.4 billion emails was sent and received daily in 2019.This account-per-user ratio increases for more digitally saturated markets like the UK, where there were 2.5 email accounts per user in 2019.On average, there are 1.75 email accounts per user in 2019.This number is predicted to grow to 4.48 billion users by 2024. There were 3.9 billion email users in 2019.The availability of free email apps and services compatible with all types of devices drive email’s widespread use. Furthermore, more than half of the world’s people maintain active email accounts. Nearly 50% of the world’s population uses email. We hope you can harness the insights here to boost your marketing efforts, optimize marketing software tools, and drive more sales. This article will also give you insights into how the COVID-19 pandemic altered and affected the industry. We’ll look into email marketing market size, demographics, projections, and other interesting email marketing data. In this article, we’ll examine important email marketing statistics relating to the industry. It remains a preferred tool for business promotions and customer acquisition. Email marketing methods and email marketing software have, thus, become invaluable for businesses. In fact, email marketing is one of the most effective channels of inbound marketing. Despite the presence of newer and faster channels of communication today, email has stood its ground. Check out our report on Email Marketing Software Statistics for 2022.Įmail is a mature technology that has been with us for quite some time. A new version of this article, featuring the latest data and statistics, is available.

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